TRAVEL DIARY

WHAT: Reservation BookMATERIAL: PaperCLIENT: DiageoLOCALIZATION: London (UK)YEAR: 2018
TEAM: Louder Italy
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The Reservation Book is a visual sensory itinerary, conceived as a logbook, to express the spirit of constant research, authenticity and excellence that distinguished Diageo. A limited-edition book, illustrated by Andrea Vecera as guest artist, for a year-long journey to come across the brand’s most iconic spirits. Leit motiv among the 14 illustrations is the image of a magical vessel in its sailing from the Scottish coasts to the tropical seas, to discover the homeland of the premium Diageo products. The creative elaborations of the bottles evokes timeless atmospheres, thus reinterpreting the essence of the mythology and the roots of each location.
The agenda is intended for selected venues.

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MOODBOARD: Voyages of Marco Polo, Scotland, spirits, travel journal, vortex.