YEAR OF CULTURAL EXCHANGE ITAL…

Published Categorised as brand-identity, graphic
ANNO dello SCAMBIO CULTURALE ITALIA e COREA (YEAR OF CULTURAL EXCHANGE ITALY AND KOREA) - logo

I designed the official logo and visual identity for the Year of Cultural Exchange between Italy and Korea! This unique icon unites and blends elements from both cultures into one captivating symbol. For Italy, I chose Dante Alighieri, the father of the Italian language. His iconic profile, with a red robe and laurel crown, is instantly recognizable. From Korea, I selected the traditional Gat, a hat with a ribbon tied under the chin..

By coloring the Gat’s ribbon red, I recreated Dante’s profile, making it look like he’s wearing the traditional Korean headdress. This fusion sparks curiosity and celebrates our shared journey toward greater cultural understanding.